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Include Left - About MIA - Structure
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Logo & Guidelines
Logo Rationale
The logo, in
modern typography format seeks to create an image of professionalism in the
21st century. Conceived in an era where businesses are transforming due to
the pressure of globalisation and the emergence of information technology,
the logo is highly reflective of the dynamic environment that the Institute
operates in.
It projects a global feel to denote not only local but international
connections. It also portrays the Institute’s mission to become a globally
recognised industry player and a respected partner in nation building.
As a regulatory body, the logo puts forward the message that MIA is the
authority that looks over the accounting profession in Malaysia. The four
sides of the box reflects that the profession is based on the 4 core values
that accountants must possess ie. honesty, integrity, objectivity and
independence.
In essence, this logo is a manifestation of the core functions of the
Institute as well as the Accountants in Malaysia as 'Managers of Value'.
New
tagline
The new corporate image also incorporates a new tagline ‘Accountants:
Managers of Value’. The tagline reflects that the role of a professional
accountant goes beyond that of the guardian of the financial truth in
organisation. It also represents the evolution of the role of an accountant
from merely being a number cruncher to someone who is responsible for the
direction and success of an organisation. The new tagline also effectively
crystallises MIA's vision and mission of ensuring quality expertise
consistent with global best practices in accountancy profession.
Usage
of the MIA Logo
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1. |
Terms and
Condition
By reproducing or using the MIA LOGO, members agree to the following terms
and conditions:
Members may reproduce MIA's logo for all promotional and publicity material,
provided that all such reproduction of the Institute's logo must be in good
taste and professionally dignified. Members are allowed to reproduce MIA's
logo from the MIA website: www.mia.org.my, subject to the following terms
and conditions.
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a. |
Usage of the
Logo
There are four permitted versions of the logo, either with the title on:
- The right of the logo
- The left of the logo
- Top of the logo
- Underneath the logo.
(Note: please see samples below)* |
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* Although the
title (Malaysian Institute of Accountants) together with the words
(Established under the Accountants Act 1967) are not part of the logo, it is
recommended that we do not separate them or use the logo in the absence of
the above title and words or vice-versa.
Where the MIA logo is used with another organisation's logo, both should be
placed adjacent to each other, either side-by-side or one above the other. |
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b. |
Colour of the
Logo
The logo may be used in black and white, grey and black or colour.
Where the logo is used in colour
FOUR COLOUR
PROCESS
The colour used should be:
Midnight Blue — C100, M100, K50
Blue — C95, M70
PANTONE
The colour used should be:
Midnight Blue — Pantone 2695
Blue — Pantone 2728
WHERE THE
LOGO IS USED IN GREY AND BLACK
The colour used should be:
Black (100%)
Grey (60 %) |
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c. |
Typeface
ITC Avant Garde Gothic (Medium)
ITC Avant Garde Gothic (Medium Italic) |
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d. |
Sizes
The size of the logo may be varied depending on the circumstances. |
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e. |
Artwork for the logo
In the event members wish to have artwork for the logo, requests for the
same can be made to the Corporate Communications Department of MIA, which
will provide the logo in various sizes as conventional or digitized artwork
for high quality reproduction. |
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f. |
Advertising and Promotional Printing
All advertising and promotional printing must prominently display the
Institute's logo. Promotional brochures, fliers and other publicity material
should display the Institute’s logo prominently on the cover. Use of the
logo in return address configuration on a mailing panel does not have to
meet this requirement.
Whenever applicable and visible, the Institute’s new tagline,
Accountants: Managers of Value should be displayed together with the
Institute’s new logo. For example:
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g. |
Design for letterhead, officestationery and business cards
The Institute uses an approved design for letterhead, stationery and
business cards. Substitutions or variations from these designs are not
authorised. |
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